• LinkedIn
  • Subcribe to Our RSS Feed
Browsing "W.I.L.D. Videos"

Marketing Your Psychotherapy Practice with Video? She Thought it Couldn’t be Done…

Sep 15, 2018   //   by Ben Hollis   //   Ben's Blog, W.I.L.D. Videos  //  No Comments

Dr. Julia Rahn definitely had her doubts as I explained to her over the phone how the W.I.L.D. Business Video process usually works. And her reservations made sense. Using “customer” testimonials for her Flourish Studios therapy practice was not doing to work. Nor would she make claims of her effectiveness as a therapist. Talking about what makes her approach unique didn’t make her feel comfortable either. She seemed discouraged. What were we going to do?

And then the idea just floated into my head. “How about we think of this video as a public service? How about giving the viewer a handful of mental health tips that tie into some of the products you have for sale here?”

Oh, didn’t I mention that Flourish Studios is not just a place to go for therapy and counseling? It’s also a store. With lots of books and cards and healthy toys and art materials and more, all geared to helping her clientele do and be their very best. I’ve never seen anything like it. A big, beautiful, warm space with lots of light and room to spread out. That was going to be easy to show off on video. And now we had something for Julia to say, some useful content for the viewer to take away.

Julia loved the idea. It changed her mood from consternation to that of excited anticipation. And it freed her up to demonstrate her joy in what she did without worrying about violating professional standards. The shoot was fun and it showed. Dr. Julia’s 5 Mental Health Tips were excellent and easy to digest. What I thought was even better was Julia’s spirit and enthusiasm. How she expressed herself was equally compelling as what she expressed.

That’s what makes these W.I.L.D. videos so effective. I think they make you think, “Hey, this place looks like fun. I want in!” By bringing out Julia’s W.I.L.D. side — her “What I Love Doing” side — I gave her a solution that let her come alive. And everything else fell into place.

What are Dr. Julia’s 5 Mental Health Tips to flourish? Watch the video and see.W.I.L.D. Lakeview – Flourish Studios

Deleece – Fine dining in the Neighborhood

May 31, 2013   //   by Ben Hollis   //   W.I.L.D. Videos  //  No Comments

Fine dining does not have to be snooty.  Or insanely expensive.  Don’t believe me?  Try Deleece.  Super friendly, knowledgeable staff, super friendly prices too.  Owner Lynne Wallack was chagrined over the dearth of top-notch dining options in her neighborhood, places where she and her husband John could relax with a glass of wine and enjoy an excellent meal without breaking the bank.  So she created one.  That’s the  essence of living W.I.L.D., living the “What I Love Doing” life.  If an element of what you love doing is missing in your life, well, go out there and make it yourself.  When you do, others benefit too.  Proof of the pudding is the fact that they’ve been in business since 1995.  Way to go, Deleece!

 

Deleece is Delightful: Dining in W.I.L.D. Lakeview (Chicago)

May 25, 2013   //   by Ben Hollis   //   W.I.L.D. Videos  //  No Comments

Fine dining does not have to be snooty.  Or insanely expensive.  Don’t believe me?  Try Deleece.  Super friendly, knowledgeable staff, super friendly prices too.  Owner Lynne Wallack was chagrined over the dearth of top-notch dining options in her neighborhood, places where she and her husband John could relax with a glass of wine and enjoy an excellent meal without breaking the bank.  So she created one.  That’s the  essence of living W.I.L.D., living the “What I Love Doing” life.  If an element of what you love doing is missing in your life, well, go out there and make it yourself.  When you do, others benefit too.  Proof of the pudding is the fact that they’ve been in business since 1995.  Way to go, Deleece!

 

 

 

Lessons from WILD CHICAGO

Sep 23, 2011   //   by Ben Hollis   //   Ben's Blog, W.I.L.D. Videos  //  No Comments

River Slim is telling me where his live catfish come from and how they get to his store here on Pulaski Avenue on Chicago’s West Side.  “They’re not from around here?” I ask.  “Nope,” says Slim.  “We raise ‘em in Mississippi, then drive ‘em up in a big truck.”

It’s a good line of inquiry, revealing some surprising facts.  But then I remember it didn’t come from my questioning of River Slim.  It had been fed to me by my director and co-producer, John Davies.  I’m watching show #102 of Wild Chicago, shot in May of 1988.  I’m selecting segments from the show to include in a DVD I’m planning to release in the coming months: Wild Chicago, The Early Years. (Working title, mind you.)

Not every one gets to see what they looked like on a given day, doing their job 23 years ago.  That’s one of the pleasures of working in visual media for a while.  (And it is a pleasure – I am unabashedly enamored of seeing myself on the screen.)

That day at River Slim’s Live Fish, however, was not a happy one.  At home, my wife and I were drifting apart and our recent move to a slick downtown high-rise had proven not to be the magic elixir to save our marriage.  We were both hurting.  But only one of us was on camera.  Fortunately the editing process had erased any hint of trouble with the pith-helmeted host.  But my memory could not be covered with b-roll.

Here’s the backstory.  I’d arrived at the shoot after a morning of particularly acute psychic pain over my domestic situation.  I had considered canceling but chose instead to show up.  Unprepared. 

After the first 10 minutes of the shoot, John Davies, my director, pulled me aside with urgency and said, “Ben, you’ve got to be more prepared for these shoots.  You can’t just wing it.  I saw your eyes roll up into your head and I knew you didn’t have any idea what to ask next.”  He was right. TV veteran that he was, John took over, fired off a bunch of questions to River Slim, got a handful of funny answers and quickly we had all the material we needed to make a good segment.  Though embarrassed, I was present enough to be impressed with John’s prowess.  I’d like to say some of it rubbed off on me, however painful it was to my ego.

And truth be told, that day was a turning point for me and my career in television.  I never came unprepared to a shoot again.  And I’ll forever be grateful to John for calling me out. 

I’ll be sure to include the River Slim segment in the DVD.  And some still shots of my reporter’s notepad from later Wild Chicago shoots so you can see how writing questions in advance became paramount in my development as a TV interviewer. 

Next time:  How cool it is to see the show evolve, along with my confidence, as I watch the first season unfold, episode by episode.

Ever want to be a professional speaker?  Or just make speeches?

Apr 20, 2011   //   by Ben Hollis   //   Ben's Blog, W.I.L.D. Videos  //  No Comments

Ever want to be a professional speaker?  Or just make speeches in front of an audience?  I did.  So I combined my natural hammy tendencies of making a spectacle of myself with my “wild” TV branding to create a super fun— and inspiring — interactive talk with video clips.  I call it “Living and Loving W.I.L.D. — How to Rescue Your Dreams from the Endangered Species List.”  More info at www.wildben.com